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10 Ways to Write More Effective Ads


What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? Inside this guide, you'll discover:
  • Emphasize Benefits, Not Features
  • Push Their Emotional Hot Buttons
  • Incorporating Proof and Believability
  • The Unique Selling Proposition (USP)
  • The Headline
  • The More You Tell, The More You Sell
  • Write To Be Scanned
  • The Structure of AIDAS
  • Use Takeaway Selling to Increase the Urgency

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