10 Ways to Write More Effective Ads
What is advertising?Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? Inside this guide, you'll discover:
- Emphasize Benefits, Not Features
- Push Their Emotional Hot Buttons
- Incorporating Proof and Believability
- The Unique Selling Proposition (USP)
- The Headline
- The More You Tell, The More You Sell
- Write To Be Scanned
- The Structure of AIDAS
- Use Takeaway Selling to Increase the Urgency
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